Are you using video on our website? Are you using it effectively?

Don’t let your company suffer from a lack of common sense.

The buzz surrounding Twitter use has grown exponentially, driven by recent news stories such as then-presidential candidate Obama’s use of Twitter as a direct-to-voter communication vehicle, and most recently by the tabloid-esque story of actress Demi Moore’s tweet-inspired intervention to save the life of a Los Angeles area follower threatening suicide.
To be sure, within the realm of dedicated social media vehicles, Twitter enjoys a unique degree of hype, because of its quirky functionality (140 character mini-blog messaging) and celebrity user base.
However, behind the hype, inclusion of Twitter as a key element within a larger social media marketing strategy provides a method for fulfilling serious and valuable communication goals for companies of all sizes. Note the mention of a strategy. Like most media choices, strategic communication goals must be defined. A combination of communication vehicles (like Twitter) can then be aligned to achieve those goals.
Central to social media marketing tactics is need for cultivating a more direct, personalized connection with buying audiences, along with ability to quickly gather focus group-like insights to fine tune proffered offerings well before mass distribution.
Serving in this marketing-centric role, Twitter users have available a huge potential audience of fellow Twitter subscribers (or “followers”) for rapidly spreading word of a company’s latest news and developments. However, like so many social media vehicles, using Twitter successfully in this guise requires an investment of time to cultivate a reputation built on credibility, plus personality to attract followers, thereby growing the available audience.