Azure Marketing Communications - Is it Blue? Or is it Green? » Social Media http://www.azuremarcom.com/bluegreen Colorful ruminations on marketing and design from Azure Tue, 25 May 2010 17:01:54 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.azuremarcom.com/bluegreen/2010/05/25/87/ http://www.azuremarcom.com/bluegreen/2010/05/25/87/#comments Tue, 25 May 2010 16:59:20 +0000 admin http://www.azuremarcom.com/bluegreen/?p=87 Are you using video on our website? Are you using it effectively?

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]]> http://www.azuremarcom.com/bluegreen/2010/05/25/87/feed/ 0 Uncommon Common Sense http://www.azuremarcom.com/bluegreen/2010/03/17/uncommon-common-sense/ http://www.azuremarcom.com/bluegreen/2010/03/17/uncommon-common-sense/#comments Thu, 18 Mar 2010 03:56:38 +0000 admin http://www.azuremarcom.com/bluegreen/?p=72 Don’t let your company suffer from a lack of common sense.

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]]> http://www.azuremarcom.com/bluegreen/2010/03/17/uncommon-common-sense/feed/ 0 To Tweet or Not to Tweet – That is the Question http://www.azuremarcom.com/bluegreen/2009/06/24/hello-world/ http://www.azuremarcom.com/bluegreen/2009/06/24/hello-world/#comments Wed, 24 Jun 2009 17:40:36 +0000 admin http://azuremarcom.com/wordpress/?p=1 AzureTwitterPage_0609The buzz surrounding Twitter use has grown exponentially, driven by recent news stories such as then-presidential candidate Obama’s use of Twitter as a direct-to-voter communication vehicle, and most recently by the tabloid-esque story of actress Demi Moore’s tweet-inspired intervention to save the life of a Los Angeles area follower threatening suicide.
To be sure, within the realm of dedicated social media vehicles, Twitter enjoys a unique degree of hype, because of its quirky functionality (140 character mini-blog messaging) and celebrity user base.
However, behind the hype, inclusion of Twitter as a key element within a larger social media marketing strategy provides a method for fulfilling serious and valuable communication goals for companies of all sizes. Note the mention of a strategy. Like most media choices, strategic communication goals must be defined. A combination of communication vehicles (like Twitter) can then be aligned to achieve those goals.
Central to social media marketing tactics is need for cultivating a more direct, personalized connection with buying audiences, along with ability to quickly gather focus group-like insights to fine tune proffered offerings well before mass distribution.
Serving in this marketing-centric role, Twitter users have available a huge potential audience of fellow Twitter subscribers (or “followers”) for rapidly spreading word of a company’s latest news and developments. However, like so many social media vehicles, using Twitter successfully in this guise requires an investment of time to cultivate a reputation built on credibility, plus personality to attract followers, thereby growing the available audience.

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