Case Study 2: National online background checks firm

Challenge:
A Florida-based national background check firm invested in technology to make an array of customized web-driven tools more readily available for recruiters and human resources professionals. With this new direction, the company realized they needed to also sharpen their company presence with a new name, a new ID system and new marketing tools to personify this more technology-driven direction.

Results:
Working with the new name, Azure created a logo and branding ID system that captured the tech-savvy leadership perception desired. Azure then expanded their branding into marketing tools including basic collateral, and a series of topical data sheets for print and e-marketing use. Azure also supplied graphics for the firm’s incumbent web support staff to create a tightly brand-locked website, appealing to clients and vendor-partners throughout North America.
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